Incite by Design

Caustic visions and shared thoughts on design, marketing, creativity, philanthropy, pop culture and business philosophy by Toronto design firm, Ricksticks Inc.

2004-07-28

Copyright Infringement or Just Good Fun?

Virtually everyone living above ground has seen it or heard of it.

Jibjab's hilarious parody of Woody Guthrie's "This Land is Your Land" is a jab at Kerry, Bush and the US in general. Since being widely distributed over the net, and receiving coverage on CNN on more than one occasion, Jibjab's flash animation has its creators facing threats of a copyright lawsuit by the rights holders.

I don't know if the offending cartoon represents a legal infringement, but the threats seem to counter the very spirit of the folk movement from which Guthrie emerged. It's also a great example of how one would go about initiating an effective viral marketing campaign.

It's plain funny, and parody of this nature is a welcome addition to the current politics of our bestest neighbor.

Go Jibjab!

visit their site here:
www.jibjab.com
www.jibjab.com/thisland.html

Best,
Rick
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