Incite by Design

Caustic visions and shared thoughts on design, marketing, creativity, philanthropy, pop culture and business philosophy by Toronto design firm, Ricksticks Inc.


Small Businesses Still Confused About Online Ads

Kelsey Group: Small Businesses Not Yet Advertising Online

Greg Sterling, The Kelsey Group program director, said the main challenge facing the industry is convincing small and mid-sized businesses to respond to growing local search usage. He said that business-owner confusion is one of the main reasons for under-spending in the online local market. For that reason, Sterling believes the new package deals offered by Yellow Pages providers Dex Media and BellSouth--which already have a large database of local advertisers through their print Yellow Pages deals--hold promise because they offer a simplified way of marketing the Internet to small businesses.

It's mind boggling to me that so many business rely upon habit to guide marketing and advertising decisions.