Incite by Design

Caustic visions and shared thoughts on design, marketing, creativity, philanthropy, pop culture and business philosophy by Toronto design firm, Ricksticks Inc.


Big, Bad Bovine

For that vegetarian niece on your holiday shopping list, welcome "Steer Madness."


Vancouver, BC, Canada - Veggie Games Inc. ( announced today the release of the first ever activism based animal-rights themed video game, "Steer Madness."

Featuring a cow who's got more than a few things to be mad about, players of the game find themselves breaking into cosmetics labs to rescue rabbits, hijacking chicken transport trucks to save chickens from slaughter, and overall converting an entire city to vegetarian at a rate that even the Meat Marketing Board can't keep up with.

This rocks. Of course, I'm a little worried about what sort of terror alert colour you'd get for purchasing this game. Pay with cash. That's all I'm saying...

For a sneak peek: SteerMadness320.mpg Go angry bovine!