Incite by Design

Caustic visions and shared thoughts on design, marketing, creativity, philanthropy, pop culture and business philosophy by Toronto design firm, Ricksticks Inc.


Measuring Success

It seems to me there are a lot of people trying to find spiritual meaning in business.

One of the results of the direct hit on the concept of the corporation, its players or its behind-the-scene criminals, is a shift in the purpose of one's professional life and how it relates to the Self.

Why do we defend marketing and adverting - shrug our shoulders and demonize it - then come back 180° by finding the love again?

If a cigar can just be a cigar, can't a profession just be a profession?

Some would argue that since a career takes up so much of our life, it should be rewarding. True. But it can be pleasurable in the sense that a warm glass of brandy or a day on the beach is pleasurable. Need it be prodigious? Should it define us to the point of complexity?

I view most jobs as less than meaningful in the "grand scheme," in that death bed - last breath kind of way. Unlike developing a lifesaving vaccine, or leading a revolution, or teaching children - our real link to the future - most careers are meaningful only in the economic moment and to ourselves for the joy it brings us.

I think that little bit of meaning is enough, how about you?