Incite by Design

Caustic visions and shared thoughts on design, marketing, creativity, philanthropy, pop culture and business philosophy by Toronto design firm, Ricksticks Inc.


In Search of a Kinder, Blonder Internet

Desperately seeking Spears
Celebrity eclipsed geekdom as blonde bombshells saturated search engines in 2004.

The verdict is in. Blondes are the most sought after on the Internet, according to Yahoo and Google. The names dominating the top search terms for 2004 were Britney Spears, Paris Hilton, Jessica Simpson, and Pamela Anderson. Web searchers were clamoring for celebrity from the world’s top two search engines - Google, with a customer base of 300 million unique visitors, and Yahoo, with 160 million. While Google’s top search item was “Britney Spears,” “American Idol” topped the list at Yahoo.

Forgive me for sourcing this, but I am amazed at these search rankings. It certainly gives one the impression that people are seeking the "less complicated," the fantasy.

It's an odd juxtaposition of market fluff against spiritual meaning.

Now where did I put my wig and falsies...