Rising Tide of Industry Scandals Hurt Us All
Trust between consumer and marketer is nearing the breaking point. Honesty is in short supply. Truth is the only medicine that will turn this train wreck around.
Sounds like a good plan. And for those of us inundated in jargon,
Tech buzzwords may sound neat, but what do they mean?
By Allison Linn, Associated Press
"Solution" used to be a fine word. If you had a problem, you needed a solution.
But now, "It's used so much in the tech industry that it's lost its meaning," laments Schellhardt, the director of editorial services for the public relations firm Ketchum in New York.