Incite by Design

Caustic visions and shared thoughts on design, marketing, creativity, philanthropy, pop culture and business philosophy by Toronto design firm, Ricksticks Inc.

2005-01-20

They Do Stuff...

This brilliantly funny little gem comes to us via Fishbucket.

HUH
"We do stuff"

Our consulting ideas will entice and excite you. Our professional design solutions will give you the confidence to succeed. And our web site will make you think we know what we're doing...

...Are you confused yet? Of course you are. And that's just how we like it. Our marketing professionals are constantly coming up with new ways to make you feel inferior and stupid. Because you are. And we're not. We're new-age, eMoving, marketing consultants...

...We have really smart people who are always thinking up totally cool shit. We have a meeting room with a big, round, expensive table. When you hire us for marketing and consulting projects, we spend lots of time sitting around the table having meetings..."

Of course, after laughing (a lot) it occurred to me that there is some heed to be taken here.

Is your web site clearly telling people what you do?

Let's face it, most of us in the marketing/branding/design/ad business have faced the difficult task of formulating a good elevator speech - that sound byte that summarizes what we do in plain, simple terminology.

You have done that, right? It can be challenging. When you want to just say, "I help you promote your business," but know you must follow it up with a concise sentence that encapsulates several processes, it's tough.

Graphic design is ambiguous. Marketing is ambiguous. Communications is even more ambiguous.

The humor in this site is its unabashed truth.

So tell me, what the hell do you do?
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