Incite by Design

Caustic visions and shared thoughts on design, marketing, creativity, philanthropy, pop culture and business philosophy by Toronto design firm, Ricksticks Inc.


Clock for Snoozers

Clever clock stops you sleeping late

A scientist at the Massachusetts Institute of Technology (MIT) has invented the clever device, which will defy even the most determined alarm clock "snoozers."

Research associate Gauri Nanda's two-wheeled "Clocky" automatically rolls off the bedside table when the alarm goes off and the snooze button is pressed.

It travels around the room and its carpet-covered surface bumps into objects that come into its path, until it finds a resting place.

"Minutes later, when the alarm sounds again, the sleeper must get up out of bed and search for Clocky," says the 25-year-old scientist.

"This ensures that the person is fully awake before turning it off."
A furry annoyance that hides...