Incite by Design

Caustic visions and shared thoughts on design, marketing, creativity, philanthropy, pop culture and business philosophy by Toronto design firm, Ricksticks Inc.


Does your enthusiasm control you...

She who rides a tiger is afraid to dismount
~ Proverb

This is a meaningful proverb to me. How many of us get so caught up in going for a ride that we forget our destination.

In my life, I am surrounded by do-ers. I have always been attracted to their ferocity and bravery. They are the people who start businesses, who head to Egypt to work as a volunteer, who leave bad marriages with 3 kids in tow. There are no sissies in my circle.

In the enthusiasm and confusion there are many losses. I have known a few people who have lost businesses and homes and, well, lots of material things.

The ego takes a blow, but most get back up and grab the tiger's fur - and they are off again.

Recuperating from a failed business venture is never easy. Recuperating from a personal loss is much harder and certainly more arduous to mend.

It's fun to let our wild ideas direct us. Bright, dynamic people have a way of illuminating the path with energy and passion. But there are times in our life when we need to get down from the wild ride and attend to others and the small, quiet things in life.

In the end, it is the small things, the quiet moments with others that sustain us.