Incite by Design

Caustic visions and shared thoughts on design, marketing, creativity, philanthropy, pop culture and business philosophy by Toronto design firm, Ricksticks Inc.


Hang On To Your Keyboard: Adobe to Acquire Macromedia

Now that Adobe is poised to purchase Macromedia, it would seem that little stands in the way of a monopoly for the graphics software giant.

The deal, at $3.4 billion, will be notable for the future development of Adobe’s Acrobat and Macromedia’s Flash products. Adobe CEO Bruce Chizen explains the move in the following: "while we anticipate the integration team will identify opportunities for cost savings by the time the acquisition closes, the primary motivation for the two companies’ joining is to continue to expand and grow our business into new markets."

So, people will be downsized, Adobe will be king of the hill, and the last remaining foe to vanquish will be the fading Quark.

Though never a big believer in Flash as a web site format, it would be a shame to see it disappear entirely.

The deal should be done this fall. One thing is certain, I don’t plan to upgrade any time soon.