This is not a rhetorical question
In response to some of his comments, he had this to say,
Like JFK, I'm an idealist without illusions. I know that, when all is said and done, it's still about making a buck. Such is the nature of Capitalism. So what? Until someone discovers a better weltanschauung, I'll work with what I've got. My goal is to help *us* make a buck WHILE making a difference. Is that so far fetched? Am I naive?
What I want to know is this - how do you (meaning you reading this, fellow marketer/business professional) make a difference while helping make a buck? How do you make money (and strive to make more) or help someone else make money and make a difference at the same time?
Also, what is your definition of "making a difference?"