Incite by Design

Caustic visions and shared thoughts on design, marketing, creativity, philanthropy, pop culture and business philosophy by Toronto design firm, Ricksticks Inc.

2005-05-10

Jeep's Sneaky Little Commercials

I was flipping through the channels last night and caught the beginning of what I thought was a wildlife org's informational, only to be introduced to the new Jeep Liberty (cannot recall the exact model since I am not a fan).

To put this into context, the beginning of the commercial shows a couple of large cats in a zoo setting - coupled with the voice of a scholarly sounding man explaining that the facade of the wild is in no way a substitute for the actual freedom of the wild. Kind of a cool message there upon first listen...

Until they pan into the new Jeep SUV model.

Good maneuver to use the imagery of wildlife and nature to create a pseudo-environmental message. Very tricky.

They had the seal pup commercial, too, if my memory serves me...anyone?
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