Jeep's Sneaky Little Commercials
I was flipping through the channels last night and caught the beginning of what I thought was a wildlife org's informational, only to be introduced to the new Jeep Liberty (cannot recall the exact model since I am not a fan).
To put this into context, the beginning of the commercial shows a couple of large cats in a zoo setting - coupled with the voice of a scholarly sounding man explaining that the facade of the wild is in no way a substitute for the actual freedom of the wild. Kind of a cool message there upon first listen...
Until they pan into the new Jeep SUV model.
Good maneuver to use the imagery of wildlife and nature to create a pseudo-environmental message. Very tricky.
They had the seal pup commercial, too, if my memory serves me...anyone?
To put this into context, the beginning of the commercial shows a couple of large cats in a zoo setting - coupled with the voice of a scholarly sounding man explaining that the facade of the wild is in no way a substitute for the actual freedom of the wild. Kind of a cool message there upon first listen...
Until they pan into the new Jeep SUV model.
Good maneuver to use the imagery of wildlife and nature to create a pseudo-environmental message. Very tricky.
They had the seal pup commercial, too, if my memory serves me...anyone?