Incite by Design

Caustic visions and shared thoughts on design, marketing, creativity, philanthropy, pop culture and business philosophy by Toronto design firm, Ricksticks Inc.


A Warm and Steady Glow

Blogs are a fickle medium. Scratch that, blogs are simply a medium - people are fickle.

I have always argued that the blog would lose its charm some day - and although they will never leave us entirely, they will definitely be filed in the back of our heads as another tool to use in the ever flowing stream of new technology.

I suppose that is why I have always been a reluctant blog cheerleader. They get press now, sure. Hell, we are so interested in blogging as a trendy way to communicate, we're even reading the memoirs of a tailor! Granted, a cool tailor, but the suit making biz is not the orgasmic profession of my wildest dreams.

Some people have managed to cleverly utilize the newness of the blogs to triumphant heights of PR. Some have used its journal-like nuances as a place they could air their dirty laundry to a handful of people. Employees use it to satisfy the demands of their job. I use it to talk about the ongoings at Ricksticks, this small but fierce design firm I have the pleasure of being a part of...Still at the end of the day, I know that we will tire of blogs in the way we tired of that super-duper cool toy we wanted as a child. In the way that IPod will lose its charm, too.

The challenge we face is in questioning what our motive is for writing in the blog to begin with - If it is something you force yourself to do, then your blog will likely turn into the ghosttown remnants of a blog (like I have been seeing from once popular, now RIP blogs).

If, however, you really do enjoy the writing process and the newfound brand of journalism, you'll probably hang on for the ride and take up the next call to action when the blog evolves into something new and fantastic (again).

It's easy to become disillusioned. We are fickle because we can be - but if you feel you're contributing to something more important than a trend, you'll keep the flame burning when all the other windows of communication are dim.