Companies borrow box office brands
Cadbury World, anyone?
Considering the target age for most movies and the average age of the new consumer, how can you go wrong mixing the two?
Rick used to ask new clients if they could pick one movie that summarized their business, what would it be? Movies have a mesmerizing, far reaching impact on all of us, young and not-so-young.
What movie would you use to represent your business?