Incite by Design

Caustic visions and shared thoughts on design, marketing, creativity, philanthropy, pop culture and business philosophy by Toronto design firm, Ricksticks Inc.

2005-07-30

Polling for Innovation

Business Week's Top 20 Innovative Companies List is lame. No doubt the companies listed are notable ones, and perhaps they have been innovative in how they communicate their brands, or improve their products to match consumer trends. But I am not a big believer in polling for answers to questions of innovation. I would like to see at least one unknown or small company on the list that has used creative innovation in what they do or in the way they do it. As it stands, this list could easy be the Most Influential Companies, Wealthiest Companies, or most Popular Brands by namesake. Snore.
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