Incite by Design

Caustic visions and shared thoughts on design, marketing, creativity, philanthropy, pop culture and business philosophy by Toronto design firm, Ricksticks Inc.

2005-08-16

Forget principles - Savings motivates

Despite all of the articles and commentary written on the subject of the maligned monolith, Wal-Mart continues to appeal to shoppers. The bottom line is still the #1 motivating factor for the average, adult consumer.

Wal-Mart profit climbs 6 percent in 2Q
So why do professionals continue to talk about Wal-Mart's outmoded employee policies? How much are they losing based on principle?

The problem with most consumer-based research is that it focuses on desire - what would the consumer desire. Of course we would choose better quality, image savvy, eco/socio-friendly products, but that's not reality. Most of us will sneak over to WalMart to buy our everyday items - the affordable is practical and habitual.
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