Incite by Design

Caustic visions and shared thoughts on design, marketing, creativity, philanthropy, pop culture and business philosophy by Toronto design firm, Ricksticks Inc.

2005-08-19

Give it away

from To make a sale, throw in an iPod

To lure customers these days, marketers at corporations and small businesses are capitalizing on the iPod craze by giving away the popular digital music players made by Apple Computer. In fact, iPod Minis are the No. 1 "motivational" electronics product, according to the trade publication Incentive.
Have you tried this tactic to lure new customers? Have you been motivated to buy something because of the freebie or an added incentive?
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