Incite by Design

Caustic visions and shared thoughts on design, marketing, creativity, philanthropy, pop culture and business philosophy by Toronto design firm, Ricksticks Inc.


AT&T Logo Update?

I have spent a day digesting the new AT&T logo.

I've got only one think to say, er, ask: why?

Does this even qualify as a rebrand? It's kind of a slick-a-fying, poorly executed attempt to project a new and contemporary AT&T. This is particularly touchy project, given the hero worship prevalent in graphic design. Let's face it, I'm not so sure I'd want the assignment of "touching up" a classic design by Saul Bass. It's a no-win. Go different, or go home.

Anyway, those interested in the many things wrong about it can read more in the commentary supplied at Speak Up.