Incite by Design

Caustic visions and shared thoughts on design, marketing, creativity, philanthropy, pop culture and business philosophy by Toronto design firm, Ricksticks Inc.


Is it all you expected?

Well, it is here. The new AT&T, or should I say the new at&t, logo has been revealed in all its glory. Personally I don't feel that it is worthy of all the anticipation. The refurbishing as it seems, and the jump to lowercase is hardly a "fresh new look".