Incite by Design

Caustic visions and shared thoughts on design, marketing, creativity, philanthropy, pop culture and business philosophy by Toronto design firm, Ricksticks Inc.

2005-11-22

Is it all you expected?

Well, it is here. The new AT&T, or should I say the new at&t, logo has been revealed in all its glory. Personally I don't feel that it is worthy of all the anticipation. The refurbishing as it seems, and the jump to lowercase is hardly a "fresh new look".

Enjoy, http://www.cnn.com/2005/BUSINESS/11/21/att.logo.ap/index.html?section=cnn_latest
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