Coca Cola - The Company

I can understand to rebrand a parent company you must remember where it came from. I appreciate the effort to marry the script with a modern typeface, but I do not think the results are as successful as they could have been. The tagline typeface does not serve as a companion, but more of a nuisance. It speaks more to the streamlined look of the formerly macromedia.
As far as making every drop count, the drops are too tight and far too close to the script. The relationship between the drops and wordmark does not sit well, and even though the drop graphic is reminiscent of a variety of unrelated brands such as the new Quarkxpress logo, it does have potential and could have been executed with more attention to proximity and orientation.
