Applied Arts - the website
The use of white, instead of the old grey tones is definitely an improvement, and much easier on the eyes. The over all gradated background and drop shadows are a step too far in the techy-web 2.0 direction for a magazine that prides itself on and is mainly a premium print magazine. The style is moconduciveive with an online newsletter or multimedia company. This may be intended to extend to the multimedia areas of the design industry, utilizing the medium it employs itself. They may well be in their own right to head down that technological road, but my initial reaction, as a graphic designer, was not a single sound but, a squishing of the face.