Incite by Design

Caustic visions and shared thoughts on design, marketing, creativity, philanthropy, pop culture and business philosophy by Toronto design firm, Ricksticks Inc.


You Get What You Pay For

Check this out. I don’t think I need to even comment, except that I’m guessing the criticism the TTC got last year for the expenditures on ads have led it to cut their advertising budget, and by the looks of it, they cut it a LOT.


Less Isn't Always More

Something of note and interest, Payless Shoes has rebranded. Not only have they rebranded, they have done a complete overhaul of their look. Although it may have been time for a change, I don't foresee this new logo gaining any new ground, considering it has no visual correlation to its industry. The web savvy, clean cut style is much more contemporary, but the composition lacks weight and impact. In the end, the effect is neither here nor there and probably a colossal waste of time and energy. The animation definitely says it all.