Incite by Design

Caustic visions and shared thoughts on design, marketing, creativity, philanthropy, pop culture and business philosophy by Toronto design firm, Ricksticks Inc.


Coke has always produced your standard high-budget, feel-good TV spots. They're basically full of young good-looking people having fun, Santas, or cutsy 3D animated polar bears. However, that isn't why their latest spot stands out. Yes it's a departure from the rest. Yes, Coke has always used quality animation and big budgets but this blows anything the've ever produced away. This peice stands out because it's a beautiful little 60 seconds of film, which Coke is lucky enough to have produced.