Incite by Design

Caustic visions and shared thoughts on design, marketing, creativity, philanthropy, pop culture and business philosophy by Toronto design firm, Ricksticks Inc.

2007-04-30



Coke has always produced your standard high-budget, feel-good TV spots. They're basically full of young good-looking people having fun, Santas, or cutsy 3D animated polar bears. However, that isn't why their latest spot stands out. Yes it's a departure from the rest. Yes, Coke has always used quality animation and big budgets but this blows anything the've ever produced away. This peice stands out because it's a beautiful little 60 seconds of film, which Coke is lucky enough to have produced.
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