Incite by Design

Caustic visions and shared thoughts on design, marketing, creativity, philanthropy, pop culture and business philosophy by Toronto design firm, Ricksticks Inc.

2007-05-08

When you need to broaden your consumer base...


While we're on the topic of television spots, I thought I'd bring up an interesting new one.


It's by that automotive equivalent of sensible footwear, that bastion of safety, beloved by soccer moms everywhere, Volvo.
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