A strategic shareholder communications strategy can be instrumental in elevating the brand for many public companies. We had the opportunity to tackle this type of business challenge with Access Copyright.
The organization wished to refresh the look of their Annual Report and take it into a new direction. Wishing to imply a sense of trust and full disclosure to the general public, our theme for the new Annual Report was an "open book" which was a perfect fit as Access Copyright works with publishers to regulate and manage the distribution of copyright fees.
The new Annual Report was combined with new brochure designs and banners leading up to the annual meeting of the board of governors and stake holders in order to enhance their communications and elevate the Access Copyright brand.
Labels: Annual Report, Branding