The travel industry has definitely raised the stakes in the last few years and realized that a good hotel is more than location, a bed, and room service. While the grand hotels still exist and attract a certain clientele, the new "boutique" hotels have come up with innovative product offerings tailored to the tastes of their guests.
The key to any successful business is knowing your clientele and then offering an experience that will bring them back again and again. The Drake Hotel in Toronto & Listel Hotel in Vancouver have certainly taken that approach.
The Drake has become a landmark for what is happening in art & culture in the reinvigorated Queen West neighborhood and serves up a great hotel with a enticing dessert of music, entertainment, and art to its guests.
The best hotels are more than a place to sleep but rather a destination to explore at the end of a journey. The Listel Hotel boasts art, elegance, and culture in each room with a showcase of art via a partnership with the British Columbia's Museum of Anthropology and the Buschien Mowatt Art Gallery.
Good music, art, & sweet dreams! The perfect way to end the day.
Labels: Branding, Design, marketing strategy