Incite by Design

Caustic visions and shared thoughts on design, marketing, creativity, philanthropy, pop culture and business philosophy by Toronto design firm, Ricksticks Inc.

2008-09-08

Building a campaign for the Vendee Globe Race


In November, thirty racing machines powered only by the power of the wind will leave the Atlantic coast of France far behind and head out into the ultimate challenge in ocean yacht racing, the Vendee Globe Race.

The Spirit of Canada Open 60 yacht is a masterful combination of design and technology that has been funded by over 5,000 individual sponsors.

This venture is an inspiring example of what can be accomplished by a strategically designed social media and marketing campaign. To date the team still lacks a corporate sponsor, but with over 270 hours of internationally planned media coverage, this is also an exciting opportunity for a major Canadian company to throw its support behind this round the world challenge and testament to the human spirit.

Wishing you a safe journey & a fast boat, Derek Hatfield!
Good luck!

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