Incite by Design

Caustic visions and shared thoughts on design, marketing, creativity, philanthropy, pop culture and business philosophy by Toronto design firm, Ricksticks Inc.

2008-09-06

Is Microsoft cool?

The ad agency of Crispin Porter + Bogusky has a reputation for advertising campaigns that generate excitement about a brand, but they certainly have taken on a big challenge with the task of making Microsoft cool!

The reality today is that it is not just about MAC OS vs Windows anymore! While Microsoft still remains a technology brand, Apple has successfully become a lifestyle brand. Apple has managed to craft an experience with Mac OS, iMac, iPod, iTunes, and now iPhone that melds design, technology, media, photography, and communication into a beautiful roller-coaster ride.

The highly anticipated $300 million Microsoft ad campaign recently launched but response from viewers has been pretty bland.

Jerry Seinfeld is funny for sure, but is he cool? Not in 2008, and Microsoft isn't cool yet either. This will be an interesting campaign to watch!

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