Incite by Design

Caustic visions and shared thoughts on design, marketing, creativity, philanthropy, pop culture and business philosophy by Toronto design firm, Ricksticks Inc.

2008-09-23

A Logo does not make a Brand

Many companies struggle with the challenge of building a strong brand and get caught in the myth that a logo is a brand. We like to challenge that myth.

A well designed logo and corporate identity is important but it is just the starting point of building a strong brand that will attract potential customers. Brand strategy impacts all the potential contact points and experiences you have with your customer and is much more than your logo.

How you communicate with your customers. What level of service & support you provide them. How you engage them and meet their needs also are important aspects of your brand. Building a brand takes time and a step by step strategic approach.

Comments? Thoughts?


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