Incite by Design

Caustic visions and shared thoughts on design, marketing, creativity, philanthropy, pop culture and business philosophy by Toronto design firm, Ricksticks Inc.

2008-09-20

Tips for Selecting a Design Agency

The selection of a design firm to handle the creation of your marketing materials or website is one of the most important decisions a company can make. These tips can help determine if a design agency can serve your needs while fitting within your budget.

1. Review the firm's portfolio and work done for previous & existing clients
Examine portfolio materials such as logo designs, brochures, ads, corporate identity designs, and websites to get a sense of the style and quality of design work provided by the agency.

2. Prepare & provide information
Before meeting with the agency, prepare a clear summary of the work you are looking to have done and the results and objectives you would like to achieve. Be prepared to present your present marketing materials, your goals, timelines, and your budget. This information will be necessary for a design agency to make realistic suggestions, provide solutions, and a proper quote for your project.

3. Ask to see samples of work done for other clients
The work of the design agency should click with you and give you an indication of the style of work the firm does. In addition, ask for the "story behind the design". Good design agencies help you solve business problems. Ask about the challenge the client was facing and why the design agency presented the final design you see in their portfolio.

4. Find out about the team & how they work with you
Ask about their design team and their design methodology. Find out what the steps are in the design process, who will be working on your project, and who your primary contacts are so that you can have questions addressed.

5. Do they share your vision?
The most important element is that the design agency understands your needs, objectives, and marketing vision. Their job is then to help you make it a reality and good, open communication is critical.

Finally. Ask for a project proposal and quote so you can determine how the design agency proposes to meet your needs and help you reach your objectives within the budget you have provided.


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