Incite by Design

Caustic visions and shared thoughts on design, marketing, creativity, philanthropy, pop culture and business philosophy by Toronto design firm, Ricksticks Inc.

2008-10-03

5 Steps for Getting Results from your Marketing

Growing a profitable business requires a systematic approach to marketing if you are going to be successful in increasing your client base and sales. Here are some tips.

No. 1: Define your goals
Write them down! Have a defined business objective that you would like to achieve with your marketing activities. Planning + execution = results.

No. 2: Know who you want to advertise to
If you have not specifically identified your target market, you are not going to be able to make the best decisions about marketing and advertising and your marketing will not help you reach your business objectives.

No. 3: Good design & good copywriting
A clear, concise, and well design message is important to cut through the noise in the marketplace and engage your potential customers. Good copywriting & design pulls your customer in to learn more about you.

No. 4: Make strategic use of your website
Customers are increasingly internet savvy today and use the internet as one of their primary methods to make buying decisions. Your marketing & advertising should send people to the right page on your website - the truth is that your home page may not be the first place they should land.

No. 5: Be Consistent
Many businesses fail to see the results from their marketing activities because they stop too early or change the approach. Make a plan, implement it, and stick with it. Give it time to develop and for your customers to get to know you and engage with you.

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